Little Beauties

About Little Beauties:

Little Beauties are on a mission to create the world’s most delightful fruit snacks using feijoas, berries and kiwis that get turned down by supermarkets and other retailers. The family-owned and operated business turns a waste product into a premium snack enjoyed by thousands around the globe.

Little Beauties's Impact:

9% of Aotearoa’s biogenic methane emissions and 4% of our total greenhouse gas emissions are from food and organic waste. Yet, in the world of produce, 40% of what’s grown never leaves the farm gate. Little Beauties tackles food waste by taking the fruits that would otherwise go to waste, and turns them into delicious, healthy dried fruit snacks.

Our Services & Mahi:

We provided Little Beauties with eDM services on an as-required project basis. We were responsible for the strategy, copy, design, execution and measurement of a variety of email campaigns, including the launch of their new chewy blueberry product.

“I have really enjoyed working with Aye Studios! I believe they can add great value in helping us grow our brand globally. It's been a pleasure and I look forward to working with them on future campaigns.”

‍ — Tristan Wastney, Co-Founder.